The Shape of Design

We were impressed with designer, writer and teacher Frank Chimero and his kickstarter campaign last year to fund the book, The Shape of Design. Chimero wanted to create not another text-book, but rather a book that focuses on the Why instead of the How and to investigate the creative processes behind design. After many hours of labor, the book’s been released and the design world is abuzz. In his own words, Chimero describes his book:

What is the primary quality of great design? It moves. It moves us emotionally, travels from person to person, and takes us toward something better. Designers connect and build bridges that lead us to new places and expand what is possible. We tell productive untruths, then toil to make them reality. The practice shifts like a shadow and moves the target. When it does so, the products of design achieve a resonance. They get passed on like a story and turn into a gift.

Book Summary

Hi. My name's Frank Chimero. I've spent the better part of the last two years writing and speaking on design and thinking about the topics that orbit the practice: storytelling, concept, craft, and improvisation. I want to take all of the ideas I've had and connected these past few months and capture them in a book format.
I've been teaching for the past 5 years, and I've always been a bit frustrated that there isn't a nice, concise book that overviews the mental state of a successful designer while they go through their creative process. For instance, many say that graphic design is visual communication. A cornerstone of communication is storytelling, and yet you'd be hard-pressed to find any discussion of how to tell stories with design in any design book. This should be remedied.
There are new challenges in the world that need to be discussed, and I think design is a prime lens to consider these topics. As our world moves faster and as things become less stable, it becomes more important for individuals to embrace ambiguity, understand paradox, and realize that two things can conflict and still somehow both be true. We must realize that logic doesn't always work, and that sometimes nonsense is the best answer. These are the topics I intend to address in the book.
The Shape of Design isn't going to be a text book. The project will be focused on Why instead of How. We have enough How; it's time for a thoughtful analysis of our practice and its characteristics so we can better practice our craft. After reading the book, I want you to look at what you do in a whole new light. Design is more than working for clients.
But really, this book aims to look at the mindset and worldview that designing develops in order to answer one big, important question: How can we make things that help all of us live better?